Category Focus

Entrepreneurial types who love delivering commercial solutions

Category Focus

We understand the importance of, and have processes for, gathering insight through shopper research, category analysis and data mining. We are fully experienced on the utilisation of industry data and analysis (eg TNS, Retail eye, Connect,) and have tools and techniques to leverage these data sources.

We translate that insight into actionable initiatives which can be deployed at the point of purchase to further drive sales and grow categories.

In this context, we understand how to ensure your products maintain absolute category relevance for customers and shoppers alike.